15/16 MARCH UNLEASH YOUR CREATIVITY. BE GREAT. A 2-Day Cinematic Journey into Movie Making, Videography, VFX and 3D Magic
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1 CHALLENGE / 7 WINNERS JOIN AND WIN BIG! Showcase Your Creativity in the Ultimate Filmmaking Challenge
Welcome to GREATIVITY 2025!

After an incredible event last year, we’re back - bigger, bolder, and more inspiring than ever! Join the ultimate gathering of artists and creatives across computer graphics, animation, visual effects, film production, and gaming. This year, we take innovation to new heights, guiding you through the entire journey of bringing your visionary ideas to life - from concept to execution. Discover cutting-edge technology, gain insights from industry pioneers, and unleash you.

Join us now and become a part of this unparalleled experience in the realm of video production. Explore our program and secure your spot today!

Schedule

Join us now and become a part of this unparalleled experience in the realm of video production. Explore our program and secure your spot today!
John Atanasoff Forum, Sofia Tech Park

11:00 11:30 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00
15.03 16.03

Registration and Welcome Opening Start of the Journey

From Concept to Impact Competition Teams Present Their Work

Scheduled Break Networking Get Ready for What’s Next
How to Cook a Delicious Story Peter KP Co-founder, BUBU Studio Director
Every Problem Searches for Solution Nikola Simeonov VFX Supervisor Rocket Science VFX
The Musical Language of a Soundtrack Georgi Strezov Composer / Orchestrator Strezov Music Productions Ltd.
The Art of Sudden Energy - VFX Explosions Dana Badzhakova VFX Artist

Scheduled Break Networking Get Ready for What’s Next

Mechanics Tell the Story Ivan Atanasov Game Designer, Haemimont
Game Environments with PCG in Unreal Ognian Bonev Senior Advanced Environment Artist Certain Affinity
Dancing with AI-gorithms Zlatka Uzunova Head of ART at VAR Lab and Metasim

End-of-Day Networking Exchange Ideas and Insights

Welcome Back Day 2 Begins Continuing the Journey

From Concept to Impact Competition Teams Present Their Work

Scheduled Break Networking Get Ready for What’s Next
Nurturing talent and changing lives where it matters Antony Christov Co-founder ARC Academy

ArchitectureFX Yane Markulev 3D Artist, Chaos

Too Much Noise Milen Dimov Co-owner of Brambar Studio

It's Story Time Mila Dimova Co-owner of Brambar Studio

Scheduled Break Networking Get Ready for What’s Next
Modern 3D Technologies - A Catalyst for Digital Transformation Prof. Dr. Georgi Hristov University of Ruse "Angel Kanchev"
The Complexity of Being a Producer Veselka Kiryakova Producer / Editor Red Carpet

Honoring Excellence Awards Ceremony Seven Categories

Lecturers

This event brings together a remarkable lineup of industry experts who have shaped some of the most iconic projects in film, gaming, and digital arts. From Hollywood veterans to award-winning producers, game designers, composers, and VFX specialists, these professionals have worked on globally acclaimed films, blockbuster games, and cutting-edge technological innovations.
Among them is Antony Christov, a former Pixar Art Director, who contributed to legendary films like Wall-E and The Incredibles, and now dedicates himself to nurturing young talent at ARC Academy. Nikola Simeonov, a VFX Supervisor with over 22 years in the industry, has worked on Oscar-winning productions, mastering the craft of photorealistic visual effects. Veselka Kiryakova, a producer whose films have premiered at Venice'70 and Berlinale, has brought Bulgarian cinema to the global stage, while Georgi Strezov, a composer and orchestrator, has created scores for films, TV series, and games like Jagged Alliance 3 and Surviving Mars.

The speakers also include Ivan Atanasov, a game designer who has spent decades crafting compelling narratives in video games, and Ognian Bonev, an environment artist behind titles such as Star Wars, Call of Duty, and Halo. Prof. Dr. Georgi Hristov is a leading expert in 3D digitalization and visualization, while Yane Markulev has worked with architectural giants like Zaha Hadid and Norman Foster. Pushing the boundaries of AI and digital art, Zlatka Uzunova explores the intersection of technology and creativity, while Peter KP, a director and VFX expert, highlights the power of storytelling. Mila Dimova a former journalist and media expert, brings decades of experience in crafting engaging script.
From Milen Dimov, veteran sound engineer expert in audio production, to Dana Badzhakova, a rising star in VFX, each speaker brings a unique perspective, shaping the future of visual storytelling, game design, and digital innovation.

Antony Christov

Antony is a veteran animation industry professional, having started his career in the mid 1980s in Hollywood. Antony worked on some of the most iconic titles, generations of people grew up with. Films, from Rescuers Down-under and Fern Gully, all the way to Wall-E and The Incredibles for Pixar, where he worked for 18 years as an Art Director.
In Bulgaria Antony co-founded ARC Academy, a school fostering the next generations of talent, in his words, the most important and consequential thing in his long career.
Antony looks at the achievements of his Bulgarian students, as his own, a house he and his team are building brick by brick, he feels, to the benefit of all.

Nikola Simeonov

VFX Supervisor
With over 22 years in the movie production industry.
Started in the SFX domain,
and for the last 20 years focused in the area of VFX,
working on high level photo realistic feature films, and tv. ads,

Education:
Master degree - Poster & Visual communication at National Academy of Arts - Sofia, Bulgaria

Veselka Kiryakova

Veselka Kiryakova graduated at NATFA in Film Editing. She was part of the producers team of ALIENATION (2013), conceived and directed by Milko Lazarov, premiered at Venice'70 in the official selection of Venice Days with two awards there. Ága (2018), the second movie by the director Milko Lazarov, produced by her, premiered at the Berlinale Competition and won many awards around the world, such as Grand prix in Tehran, Cabourg, Chukotka, Heart of Sarajevo etc. Veselka produced the second feature of director Pavel G. Vesnakov “WINDLESS” premiered at Karlovy Vary Proxima Competition 2024. She was part of PRODUCERS ON THE MOVE, presented in Cannes in 2018 and participated at EAVE workshop 2020. A member of EFA.

Ognian Bonev

Lead Environment Artist
Born in Sofia, BG, lives in Austin, TX, USA
He has been working in the Game Development industry for 20 years, dealing with Environment Art
Worked as Environment, Senior & Lead Environment Artist at studios such as: Haemimont Games, Ubisoft, Bioware/EA, Certain Affinity
Currently working as Lead Environment Artist at 5by5 Interactive / GALA Games
Worked on projects / franchises such as: Star Wars, Call of Duty, DOOM, Halo, Harry Potter, New World, World Of Tanks, Rayman Raving Rabbits and others

Yane Markulev

Yane is a 3D Artist with the Chaos 3D artists team in Sofia. He began creating 3D spaces in CAD software as a teenager in 1997. While studying architecture at the University of Architecture, Civil Engineering and Geodesy in Sofia, this hobby became useful for his projects. He started his professional career at a UK-based architectural visualization studio with an office in Sofia and graduated with a master's degree in architecture in 2010. This job allowed him to create images and films for renowned architects like Zaha Hadid and Norman Foster, as well as brands like Land Rover, Honda, Rivian and of course eventually for Chaos. CGI for him is still not a job but his passion and way of life.

Mila Dimova

Mila is a former journalist. Since 1993 she has worked in various private media in Bulgaria as an editor and news presenter. She is creator of scripts for advertising clips, presentations and other forms of advertising content. From 2010 till today she is a co-owner of Brambar Studio, which mainly deals with audio production for various media platforms. She believes in the magic of words.

Ivan Atanasov

I think of myself just as a “creative guy”. Always liked storytelling and games and combining them in my career was just inevitable.

I started writing short stories as early as fifth grade and started making tabletop games in my 16’s and that eventually led me to video games in 2002 when I joined Haemimont Games… After many interesting adventures in the industry I’m now back with Haemimont games, where I do narrative design. And it’s cool AF!

Georgi Strezov

Composer, conductor and orchestrator George Strezov has always been passionate about film and game music - he started working when he was merely 15 years old and since then he has made the music for various projects, such as the movies "Gundi", "Shibil", "Petya of my Petya", "The Blessed", "Corpse Collector", various TV series "Durvoto na Zhivota", "Na Granitsata", "Belezi", short films, documentaries and many more, including music for video games like Haemimmont Games' "Jagged Alliance 3", "Stranded: Alien Dawn", "Surviving Mars", "Victor Vran".

Dana Badzhakova

Dana's been a VFX artist at Bubu Studio for the last 4 years working on various projects, while she's finishing her bachelor's in Multimedia and Computer Graphics at New Bulgarian University. She specialises in pyro and RBD simulations, but she also has a passion for layout and problem solving.

Milen Dimov

Since 1994 he has been working in various private media in Bulgaria - he is a radio host, on-air sound engineer, program editor, worked in a production studio as a sound engineer and creative. He has worked in many television and film projects. From 2010 till today he is a co-owner of Brambar Studio, which mainly deals with audio production for various media platforms.

Peter KP

Telling stories is at the heart of everything I've done for the past 24 years in this industry. It was a surprise to me, considering my background in programming and engineering since my school days. I spent the first years of my career doing visual effects for commercials and later directing them. Now I work mainly on films, but no matter where my focus is, I always come back to how important the story is. Sometimes it is a dramatic turn of events, emotional ending, a small and insignificant detail, the light or inspiring epic music. Еach of these tells its own story. That's why I think it's good to try to tell something good with a little bit of fire...

Prof. Dr. Georgi Hristov

Prof. Dr. Georgi Hristov is a leading expert in 3D digitalization and visualization technologies in Bulgaria. A professor in the Department of Telecommunications and Head of the Centre for Information and Computer Services at the University of Ruse "Angel Kanchev." With over 18 years of experience in telecommunication networks, he has authored over 200 scientific publications and several books. Participated in numerous national and international projects on 3D technologies, cultural heritage digitalization, and education. As a founding member of the UNITe Center of Excellence, he specializes in 3D scanning, printing, and UAV applications. He leads courses and seminars on multimedia, drones, and 3D technologies.

Zlatka Uzunova

To inspire is my vocation.

I am the offspring of a mathematician with an aesthetic sense and an artist with an analytical mind. I tackled math problems during breaks and indulged in drawing for entertainment. These two profound realms of knowledge have always intertwined in my life. I sketched with light during my school years, then with a mouse, and now with AI.

I've been working in the CG field for over 20 years, and every day is an opportunity for continuous learning. To breathe life into my creations is my true dream.

Competition


The theme is "Next-Gen Superheroes"!


Welcome to the heart of competition at "GREATIVITY". Get ready to showcase your creative brilliance and innovation in an environment designed to inspire and challenge. This industry involves loads of teamwork, which is why our competition is all about working in teams. Remember to officially register your team.
Here's what you can anticipate:

Team Requirements

Teams must consist of at least two and up to five members. Individual participation is not allowed. Whether you're just starting your journey or already a pro, teamwork is key to success. Great ideas come to life when minds unite, so gather your team, register, and get ready to create something amazing!
Remember to officially register your team before the competition theme is announced.


Exclusive Benefit for Teams

Teams participating in the competition will receive free tickets for the lecture sessions, which will take place over two days
on March 15 and 16, 2025, at Forum John Atanasoff, Sofia Tech Park.


Advance Task Briefing

To ensure fair play and allow teams to prepare their materials, competition tasks will be sent in advance. This gives you the opportunity to research, strategize, and craft your projects to perfection.
The theme will be announced on February 28, 2025, at 18:00.


Submission Deadline

All materials and the final project must be submitted no later than March 14, 2025, at 18:00.
Ensure that your submission meets all competition requirements, as late entries will not be accepted.


Project requirements

Duration: 1min;  Resolution: Full  HD. Project can be Live Action or CGI, but if it is completely Live Action, it must have at least one CGI shot. Projects can be storydriven or abstract. Each project must have: color grading; storyboard; previz; AI elements, music - original or stock. Bonus points elements: Virtual Reality;  ACES color space; sound design;  original music; storyline.


Mentorship Opportunities

As an added bonus, mentorship opportunities will be available to guide and support your teams. Expert mentors will provide valuable insights and guidance throughout the competition. On February 28, 2025, at 18:00, the topic for the competition will be announced, and teams registering after this time may not have the opportunity to be assigned a mentor.


Utilize AI

In this competition, innovation is key. Make use of cutting-edge artificial intelligence technology to enhance your projects and elevate your creative concepts. 


Integrate CG Masterfully

Challenge your team to seamlessly integrate computer graphics into your captured materials. The fusion of real-life footage and CG elements will be a key aspect of the competition.


Bonus Points for Virtual Reality

Take your projects to the next level by submitting them in the realm of virtual reality. Bonus points will be awarded for successfully realizing your project in this medium.


Showcase your Talent

This is your moment to shine. Your work will be evaluated by industry experts, and your creative genius will be on full display.

Compete for recognition in seven distinct categories and awards: Idea, Cinematography, Directing, VFX, Showcase, Rising Star.
Your creative skills will be put to the test, and excellence will be rewarded in all four categories including the GREAT project award.

GREAT 1 500 lv Creating a homogenous and meaningful project.
IDEA Experience Innovative and impactful concepts in response to the challenge.
DIRECTING Experience Outstanding contributions and skills in guiding and leading a creative project.
CINEMATOGRAPHY Experience Capturing and crafting visual storytelling through the lens.
VFX Experience Exceptional proficiency in creating and integrating visual effects.
SHOWCASE Experience Outstanding skill in showcasing a project with clarity, creativity, and impact.
RISING STAR Experience Recognizing high school student talents for exceptional promise, creativity, and dedication.
TEAM REGISTRATION

Join the Competition: Gather your team, harness the power of AI and CG, hone your skills, and prepare for an artistic showdown. Register now and embark on this exciting journey. Each team must have a minimum participation of two people and a maximum of five. Each team must have a name and a logo.

All participants in the competition will receive special invitations to the event with FREE ACCESS, allowing them to fully immerse themselves in the experience and celebrate GREATIVITY together.

40 teams have registered, with a combined total of 147 participants. If you have attempted to register but do not see your name among the registered teams, please contact the organizers through the Facebook event. Thank you!

REGISTERED TEAMS:

🐾Pawesome🐾, 3MD, Avangard 5, Catapocalypse, DuoBell, Fearless, FFA, Frame by frame, kele6i, L8, LCK, League of Entrepreneurs, Lokum-Motive, Marttiste, MIKIKI, MNDAS, Mount, New Form, Peekaboo, Powerpuff Girls, schematic, Skeleton Crew, Spiderman.Academy, Supurrrnova, Take One Tribe, Team X, The angels, The Avengers, The Eclectic Cut, The Fantastic 4, The Knowers, The Visionaries, The Wells, TPA (The Professional Amateurs), Triumph, Turtles,Велоситрактор, Магнолия, Може би, Нов сайт.

TICKETS

Get your tickets for the event here!

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